In English

My passion and strengths are within Marketing, Project Management, Processes, and IT. The theme of my professional career has been to build, develop and execute Marketing & Sales activities within companies with high demands of structure, speed, quality and creativity. During my over 20-year career, I have gain experience from both the B2B and B2C world and have worked with well-known brands like Securitas, Qlik, BoKlok, Hemmakväll, Skanska, Aller Media, Orange and Apptus. Both on a global as a local basis, hence I have no problem communicating both in English and Swedish e.g. during presentations, workshops, meetings and in documentation.

I call myself a Marketing Technologist. Why? Because I am used to act as the link between the Business, usually Marketing, Sales and IT. And it is a world I feel very comfortable in. I have extensive experience working with Marketing in a Technical/IT environment – both as the Business main industry e.g. BI/Software/E-commerce or as a “customer” to internal as well as external IT-suppliers. As well as working as a project manager in the IT team. Thus, I understand how to translate the needs of the business so that IT understands and can deliver on those needs. And I can communicate technical challenges in a way so that the Business understands and get their wishes fulfilled. Simply put, I can draw commercial conclusions while at the same time have deep technical skills – both at strategic and operational level.

I am a doer and highly results-driven with a proven track record with Marketing & Sales programs and IT projects e.g. ”She succeeded to the extent that some of our campaigns generated results that were unheard of, between 40-50% hit rate based on generated leads in the target group. She then helped bring her expertise to our partners and our marketing organizations throughout the world, as well as leading key projects like CRM implementation.” I am an analytical and business process-oriented person who always wants to find the best solution for the company and the employees.

As a person I quickly settle into new projects and businesses and I am accustomed to work in an environment where priorities change fast without losing focus, time or quality. This is where I thrive, and it is the best fit for my personality. I am used to working in close cooperation with different teams/functions (e.g. IT, Sales, Finance, Marketing, R&D, Customer Service) as well as with various nationalities. Therefore, I am excellent at building relationships with different types of people; both internally and externally. However, I am also very independent and like to take initiative and responsibility. I am comfortable at taking the lead and get people as well as resources moving in the selected direction and to get consensus for the selected strategies. I am a doer with a smile!

Please see my CV for more details or visit my LinkedIn page. Also most of my references are in English so please spend some time here or why don´t you call me to set up a meeting and we can discuss how I can help your business move forward. Here you can find my contact details.