Strategisk och operativ rådgivning av Marketing Automation
- Uppdrag: Marketing Operations
- Företag: Perstorp
- Bransch: Chemicals
- Hemsida: www.perstorp.com
- Arbetsspråk: Engelska
Hösten 2020 arbetade jag som rådgivare till Perstorpskoncernen gällande deras beta-projekt av sin implementation av Marketing Automation.
Min roll i projektet var att guida dem igenom Marketing Automation världen och vara ”bryggan” mellan verksamheten (Marknad & Kommunikation samt Affärsområdena) och IT. Detta skedde både på strategisk nivå (exempelvis hur ska vi jobba med Marketing Automation i koncernen) såsom operativt i systemen (exempelvis guida och internutbilda de anställda).
Allt var anpassat utifrån deras behov av stöd och detta skiftade från vecka till vecka. En vecka kunde behovet vara att delta på ett möte för att svara på frågor och en annan vecka så satt vi ner och gick igenom set-up i systemen. Min roll var att hålla i handen och ser till att vi förflyttade oss framåt i rätt takt och på rätt sätt. Jag som rådgivare anpassade mig helt enkelt utifrån kundens behov och situation.
Tina is wonderful to work with, and she has exceptional expertise in marketing automation, CRM and project management. She consistently demonstrated a great work ethic in several joint Go-To-Market projects plus a dedication for success. Tina is focused, self-motivated, methodical and very capable. She is trustful, forward-thinking and an inspiring team player. Not without reason did we call her Project Success Manager. Glad to work with her again anytime soon.
Markus Roithmeier, Partner/Co-Funder, Zobito
With competence, determination and warmth Tina guided the BoKlok organisation through two complex and business-critical processes. The two projects – implementation of CRM MD365 for BoKlok and Skanska Residential Development in Sweden, and a new BoKlok web for four countries – ran in parallel with very ambitious time plans. The projects included hundreds of stakeholders in several countries, and a number of different agencies. Now, less than a year later, both are delivered on time, on budget, with high quality and with strengthened spirit and relationships. I can strongly recommend to bring in an external project leader for these kind of assignments, and if you have the chance to work with Tina – do it!
Charlotta Herte, SVP Market & Communications, BoKlok
Jag har haft nöjet att arbeta med Tina som gästföreläsare inom kursen Certified Marketing Automation Specialist hos Wednesday Relations. Tina bidrar med en mycket värdefull kombination av strategiskt perspektiv och praktisk erfarenhet från verkliga implementationer. Hon är skicklig på att konkretisera komplexa frågor och dela tydliga insikter kring vad man bör göra, vad man bör tänka på och varför samsyn mellan teknik, verksamhet och organisation är avgörande för att lyckas. Ett särskilt styrkeområde hos Tina är hennes förmåga att förmedla principen start small, aim high, scale fast på ett sätt som är både begripligt och direkt applicerbart i verkliga projekt. Hon är dessutom mycket pedagogisk och generös med både material och konkreta case, vilket skapar stort värde för deltagarna. I kursutvärderingarna har Tina konsekvent fått mycket höga betyg för sina inslag, vilket tydligt speglar hennes kompetens, engagemang och förmåga att skapa relevant lärande. Jag kan varmt rekommendera Tina för liknande uppdrag i framtiden, liksom för andra roller och initiativ där erfarenhet, struktur och pedagogisk styrka inom Marketing Automation och digital transformation är avgörande.
Jesper Åkesson, Partner & Client Lead, One Marketing A/S
I have had the pleasure of working with Tina during her time in Aller, and I believe that she has hit the sweet spot between the Marketing and IT departments, working as a catalyst and project manager making sure that things are delivered in the way they were intended. Tina is down to earth, goal oriented and positive. She is the type of person you want in or managing your project to make sure it’s successful, if she is on the job you know it will be delivered and with quality.
Magnus Westmar, Business Relationship Manager – Marketing & Sales at Aller Media AB
I had the pleasure to work with Tina while she was responsible for the CRM Marketing activities at Aller and I lead the IT team responsible for CRM Service Delivery. Tina came into a complex setup where we were in the middle of implementing a new MS Dynamics CRM and ClickDimensions system and she not only learned the details fast but was able to contribute with her deep knowledge of CRM and marketing during and after the project. In this position, Tina’s best quality was her combination of business processes and IT understanding. She also has very good skills leading people and developing processes for successful operations. All this made her a key person in our organization and we are sad to see her leave… though we wish her the best and we are sure she will be a big asset to any organization she works with. Highly recommended!
Gilda Jantunen, IT Service Delivery Manager, Aller Media Oy
Tina makes it happen. Besides being a joy to work with, Tina is a take-charge person who is able to drive brand awareness with marketing & PR. She is a no nonsense type of person who achieves results. Always on the ball she takes a natural leadership role in meetings. She is a great team player and makes a great asset to any organization. She is very focused and easy to work with. I would highly recommend Tina for any employment.
Marie Angselius, Partner, Angselius Rönn AB
I have had the pleasure to work with Tina since 2010. Tina managed to restructure and improve our Marketing Actions in a very impressive way. Already after a short time of employment we saw a massive impact on our Marketing investments. Tina is a very reliable person who always delivers. She has perfect control of the Marketing Budget and as CFO I can always rely on her Budget input and cost estimates. Tina has a broad Marketing experience and handles various tasks with the same engagement. Her technical skills are exemplary. Tina is a natural choice of leader in any marketing or structural project, when good organization and execution is desired. I would gladly recommend Tina for employment.
Charlotte Widstrand, Financial Manager, Tradebanco AB
I had a pleasure to work with Tina while she worked as a Project Manager – Marketing Systems with Aller Media Ab and we as a marketing automation partner for Aller. I enjoyed working together with Tina, who had a great vision where they (Aller) wanted marketing automation to take them and skills to do that. Within one year Aller media performed impressively in terms of digitalization It stepped up from eighth place to fourth in the media industry and is the only company to improve its overall score. Tina can be a very demanding co-operation partner but she is also creative and most of all knowing what should be done next. I admire your ability to combine creative and strategic mind with IT knowledge. The “demanding Tina and lets have fun attitude” was an excellent combination in our projects. Stroke of luck! Keep your attitude!
Päivi Silventoinen, Marketing Manager & Head of Marketing Automation BU, Fenix Solutions Oy
Jag kom i kontakt med Tina för ett drygt år sedan när hon kom till Aller Media för att implementera deras nya CRM och Marketing automation där vi på LINK Mobility skulle vara en del med våra tjänster för SMS. Tina har under projektet visat en enorm kompetens, handlingskraft och struktur. Det har självklart hjälpt att Tina dessutom ALLTID bidrar med glädje, humor och nyfikenhet vilket jag verkligen uppskattat. Jag hoppas verkligen att vi får jobba ihop snart igen!
Richard Brandt, Sales and Marketing Director, LINK Mobility AB
I have been working with Tina on a number of projects at QlikTech and her great understanding for marketing processes has always been very beneficial. Tina is a driven but also a well organized person. She has an eye for spotting the business process issue and consistently comes up with great solutions to address the issue. On top of this Tina has a great personality and working with her is always a pleasure. I can highly recommend Tina for any similar position.
Per Hansson, Senior Director Business Services, Qlik
I had the pleasure to work with Tina over the last few years, she is a person who is driven, with exceptional attention to details. Her project management approach towards a goal, give her a competitive winning edge above and beyond, best of all she leverages people by rallying them together to deliver results. Tina is the type of person who does not lose sight of the goal, while working on the details.
Ivan Gomez, Inside Sales, Qlik
I have had the opportunity to work with Tina during 6 years. Lately we were in the same project team implementing Salesforce as the CRM solution for QlikTech. I have always enjoyed working with Tina. She is one of the rare colleagues who get things done. She is very disciplined and thorough. If you ask Tina to do something, it will get done. She has always a happy smile and there have been very stressing moment during our joint work life, but the smile has not been far away. During the years with QlikTech Tina has gained an impressing knowledge regarding Marketing processes. This includes anything from handling a Web to Lead process down to how to validate and score a Lead according to the company set of rules. But as this was not enough, she is a skilled event manager and has run a lot of internal and external event during her years with us at QlikTech.
Jimmie Gull, VP Product Operations, Qlik
Tina is a “marketing machine” who brings a pragmatic and execution based approach to lead generation and opportunity creation. Tina excels at communicating with the field, organisation and planning underpin her success.
David Murphy, Sales Manager, Apptus
She succeeded to the extent that some of our campaigns generated results that were unheard of, between 40-50% hit rate based on generated leads in the target group. She then helped bring her expertise to our partners and our marketing organizations throughout the world, as well as leading key projects like CRM implementation.
Måns Hultman, Partner/Co-funder, Zobito AB
Tina was an invaluable help to me during my time in Apptus. She is extremely good at building and driving marketing plans, and is knowledgeable and experienced, especially in the areas of field marketing and lead generation. Tina manages to get things done, to not take no for an answer and to still have fun and build relationships at the same time. I would definitely recommend her.
David Davies, Managing Director, Checkit
Tina is a hard working and very dedicated person who never misses a deadline. She delivers high quality work and she is excellent in a project manager role.
Magnus Lindhe, Partner/Co-funder, Zobito AB
Tina is a very loyal and hard working person that takes pride in delivering a great end result. Tina interacts and communicates very well with all parts of the organization. This has been essential in her Global role with many dependent parties.
Lars Björk, CEO, Qlik
When joining Apptus, Tina made a tremendous difference from day one. Her experience, organized approach and broad smile delivered immediate and measurable results in lead generation and marketing communications. Working with Tina was a real pleasure.
William Cobert, Consultant, Upata Consult
Tina has managed marketing process at QlikTech during the whole of my time here and has done so with dedication, creativity and tenacity, driving the business into ways of working whereby we are able to monitor and measure marketing effectiveness. She is always thoroughly professional and an utter joy to work with.
Mark Child, VP Information Systems, Qlik