Marketing Communications från grunden

  • Uppdrag: Marketing Communications
  • Företag: Apptus Technologies AB (uppköpta av Voyado)
  • Bransch: E-commerce mjukvara
  • Hemsida: www.apptus.se
  • Arbetsspråk: Engelska och Svenska

Jag headhuntades till denna position av en tidigare chef för att upprätta en marknadsföringsfunktion på Apptus. Som Marketing Communications Manager hade jag det fulla ansvaret för alla marknadsföringsaktiviteter på Apptus.

Detta innebar exempelvis:

  • Projektledning av mässor/events/personalaktiviteter med allt vad det medför
  • Upprättande av mötesbokning för Sälj tillsammans med en Telemarketing-byrå och processen för leadshantering i system såsom saleforce.se
  • Skapande samt uppdatering av företagets hemsida och sociala medier t.ex. LinkedIn och Facebook
  • Engagera en PR-byrå för att få upp synligheten för företaget samt att skriva och koordinera press releaser
  • Varumärkeshantering och skapandet av en grafisk profil med riktlinjer (t.ex. logotyp, bildbank, mallar)
  • Produktion av marknad- och säljmaterial såsom produktblad, case studies och powerpoints m.m.

Vidare hade jag det fulla ansvaret för marknadsbudgeten och marknadsplanen på årsbasis. Helt enkelt var det mitt ansvar att skapa en Marketing Communications funktion från grunden samt att driva marknadsföringen utav Apptus framåt.

Voyado logotype

Tina makes it happen. Besides being a joy to work with, Tina is a take-charge person who is able to drive brand awareness with marketing & PR. She is a no nonsense type of person who achieves results. Always on the ball she takes a natural leadership role in meetings. She is a great team player and makes a great asset to any organization. She is very focused and easy to work with. I would highly recommend Tina for any employment.

Marie Angselius, Partner, Angselius Rönn AB

I have had the pleasure to work with Tina since 2010. Tina managed to restructure and improve our Marketing Actions in a very impressive way. Already after a short time of employment we saw a massive impact on our Marketing investments. Tina is a very reliable person who always delivers. She has perfect control of the Marketing Budget and as CFO I can always rely on her Budget input and cost estimates. Tina has a broad Marketing experience and handles various tasks with the same engagement. Her technical skills are exemplary. Tina is a natural choice of leader in any marketing or structural project, when good organization and execution is desired. I would gladly recommend Tina for employment.

Charlotte Widstrand, Financial Manager, Tradebanco AB

Tina is a “marketing machine” who brings a pragmatic and execution based approach to lead generation and opportunity creation. Tina excels at communicating with the field, organisation and planning underpin her success.

David Murphy, Sales Manager, Apptus

Tina was an invaluable help to me during my time in Apptus. She is extremely good at building and driving marketing plans, and is knowledgeable and experienced, especially in the areas of field marketing and lead generation. Tina manages to get things done, to not take no for an answer and to still have fun and build relationships at the same time. I would definitely recommend her.

David Davies, Managing Director, Checkit

Time management

When joining Apptus, Tina made a tremendous difference from day one. Her experience, organized approach and broad smile delivered immediate and measurable results in lead generation and marketing communications. Working with Tina was a real pleasure.

William Cobert, Consultant, Upata Consult